Click here for Video Statements on the PRI YouTube Channel!

  • Brian, I just wanted to say thank you and let you know how much I enjoyed your PRI training in Springfield, MO.  Everyone associated with PRI was extremely professional!! I mean…a true class act!! I left there knowing that I will be in a much better position to thrive in the auction industry!  I love the photo CD and Press Release you provided and I will be using it very soon.  I sincerely appreciate you and the improvements in performance you helped me understand.  I am so grateful!!

    S. Pyfrom - Kansas City, Missouri
  • Thanks to the training and expertise I gained from attending the Professional Ringmen’s Institute in February, I was able to complete a great transaction between two buyers at the American Association of Swine Veterinarians meeting in Dallas on March 3rd. Due to this transaction, we were able to increase the total money raised by $40,000. I would not have had the skills to put this together without the training I received at PRI. Once again, thank you Brian Rigby & Neal Davis.

    Terry Metcalf - Arkansas
  • It truly was the best 3 days of training that I have ever attended. Very good information and an even better delivery. You kept saying that it was A-Team information, and I'd agree with you 100%. My goal by attending PRI was to become an employable independent contractor as Ringman. The skills and techniques and that you provided will certainly give me the opportunity for advancement. I appreciate the time that you and your instructors have devoted to develop such an effective training program! I know that anyone wanting to work as a Ringman or auctioneer will benefit tremendously by attending PRI!  

    Thank you,

    Will Milligan
  • Brian & Neal,

    Thank you for providing the opportunity to attend such an incredible training. I learned more in three days than I ever learned in auction school and it’s 1,000 times more useful! Your training was more applicable to building a successful auction business than I ever imagined it would be. Thank you also to Neal Davis for sharing his worldwide wealth of auctioneering knowledge so openly, candidly and effectively. A heartfelt thank you for the true dedication you have shown by pursuing such an important mission and your willingness to share this vision to help our auction industry become more professional and valuable in the eyes of the public. We are honored to be a part of this group!

    Carlette Metcalf - Arkansas
  • PRI is easily the best investment I've ever made in my company and my future. It far exceeds any training I've ever had. This is a tremendous course and no one can fully realize its benefit until they've attended. You simply don't know what you don't know, and I can tell you that while I knew about PRI long before I attended, I had no idea the difference it could have made for me, my team and my clients years ago had I just taken the time to attend.

    Jason Smith, Iowa
  • Brian. I just wanted to thank you so much for providing me the opportunity to attend PRI. While attending a local auction with my parents and spending just a few moments watching the paid bid spotters, it made me realize how fortunate I am along with everyone else who has taken the opportunity to attend your training. Just the few days at PRI makes such a difference! And those who think they are already ringmen have no idea how clueless and unprofessional they look! I just wanted to thank you and your team of instructors so much for providing me such a great opportunity! Thank you again!

    J. Heard
    I had an interview this morning with Ritchie Bros. I met with Mike and Andy and GOT the job!

    Thanks to the training I received from PRI, I had the confidence necessary to walk in, sit down and get the position. I know I'll be an asset to their team!

    I am so grateful to you. Thank you again,

    Danny Bills, PRI
  • Brian, I wanted to let you know that I would love to give a testimony for any future PRI training. Since receiving my PRI Designation, many doors have been opened. I am now a Professional Ringman or Auctioneer for a National Commercial Real Estate Company and several additional Auction Companies. Working as a Professional Ringman for the past year has allowed me to make so many great contacts. I am now on the Board of Directors for the South Carolina Auctioneer Association and I'm an Ambassador for the National Auctioneers Association. Many of these contacts and positions are a direct result of my training at the Professional Ringmen's Institute. I always highly recommend PRI training to new members and/or people I come in contact with in my travels. I would love to return to the Institute as a guest speaker some day. Thanks for your friendship and your continued assistance and support. Our auction industry is very grateful for the professional and necessary training your institute provides. 

    David W. Taylor, PRI
    Auctioneer/Professional Ringman
  • Brian, mere words cannot express the gratitude I have for you and the others at PRI. The comprehensive training I received and the skills I learned will truly be beneficial to me in my career as a Ringman. If you remember I told you upon my arrival I thought I WAS a Ringman (before I got to PRI). However after the first hour of training, I realized I had some learning to do. Upon completion of the very informative course, I can now proudly say, thanks to PRI . . . I AM A PROFESSIONAL RINGMAN.

    Daniel Bills
  • Brian, first of all let me thank you for a great session at PRI. The skills learned will prepare us for a lifetime of understanding and professionalism as we move forward as Ringmen and Auctioneers. Steve Henry and I will be working a Registered Angus sale this Saturday. We are excited to use our newly learned skills. Thanks again for a great week. We have already communicated to the two other guys who were supposed to come with us that they must attend the next session. Thanks again for the opportunity you have provided to so many people. Secondly, as a PRI graduate I would love to send as many students to your school as possible. I would enjoy giving them a brochure on PRI. Would you consider sending us some brochures for your upcoming class? We also have our mobile office used at all our auctions at the sign shop having new graphics added to it. I will proudly display the PRI logo and will send you a picture when it is completed. Thanks again, I appreciate your willingness to help other people. The Kentucky Auction school has adopted this as a philosophy: "If you want to be successful, it's really quite simple, just help enough other people become successful." Please let me know if we can ever help you in any way.

    Steve Cherry
    Auctioneer-Professional Ringman
  • I just wanted to let you know I worked as a Professional Ringman at an Auto Auction last night (about 245 cars) and I did put to use many of the techniques I learned at P.R.I. As a result of my training, I completed 3 additional deals that I feel sure would not have been done just by knowing how to negotiate effectively with the sellers and buyers to close the transactions. The owner of the auction was very pleased with my contributions to the auction. The Auctioneer was also very pleased and is now talking to me about other ideas in the auction business. Just wanted to drop you a note to let you know.

    Please let me know when I can be of assistance at some of your auctions. Thanks again for the quality of what you teach at PRI.

    David W. Taylor
    Auctioneer/Professional Ringman
    South Carolina
  • Two weeks after Graduating from PRI, I was hired to work a large Exotic animal auction. Upon arriving at the auction, they told me that they don't typically use ringmen. I said . . . "Really? You will today." Myself and one of my contract auctioneers worked the ring for 8 hours. Upon completion the gentleman who'd hired us told us he'd recieved a lot of good comments about us. He said we did a great job, paid us our wage plus a "bonus" and asked us to be back again for their next auction . No question that my training at PRI greatly improved my abilities at this auction and allowed me to conduct business at a much higher and more effective and professional level. Thanks PRI!!

    Sincerely, Todd Borgmeyer
    TB Auctioneers, Norfolk, NE
  • I have been a professional auctioneer in excess of twenty five years. I have scheduled and attended numerous auction business related seminars and continuing education classes during my career.

    I recently attended a condensed version of the Professional Ringmen's Institute training in Louisville, KY. The course material and professionalism of the instructors were impeccable. The PRI is the best course of study I have attended in my career. I personally recommend PRI to the novice and professional alike. Thank you Brian (Rigby) and Neal (Davis).

    Randy Bush, CAI
    Kentucky Board of Auctioneers
  • One of the most beneficial seminars I have ever attended and I have attended quite a few in the past 36 years. It doesn't matter how many years you have been in the business, PRI training will increase your company's professionalism and pay dividends to your Sellers and your bottom line. I totally recommend it for your entire auction team.

    Steve Lewis
    C. Roger Lewis Agency, Inc.
  • I don't know when I have attended a training that was more fun or learned more from than this one. After twenty plus years in the auction business PRI taught me things I may have never learned any other way. The instructors were the best. I plan to encourage other members of my crew to attend.

    Dale P.
  • My phone has not stopped ringing because of all the people who knew that I was attending PRI and I've already landed five new jobs because of PRI. I know that this is not the case for most but PRI has paid for itself already and I have not even been home for 48 hours.

    Phillip P.
  • As a new person in the business I knew the ringman had an important job but didn't know what it was. Now I do. The class provided an opportunity to learn the tools of the business and enjoy doing it. Now I'm even working as a professional ringman in my dreams!

    S. Myers
  • The reviews of our class were unanimous that the course was very informative and will prove invaluable to us as professionals in the Auction industry. You have taken a broad version of what we thought we know and laid it out in a concrete system that we can use at every auction. Awesome Training!!

    John Dudley Barksdale
    COUNTS Realty & Auction Group
  • I truly learned more in your 3-day training than I could have in years without proper instruction. The instruction on different techniques and tools was excellent. You run a first class organization!

    Wes P.
  • I had the pleasure of attending your very first PRI training in 1996. Since that time, my life has not been the same. Because of PRI, I've had the opportunity to work livestock and real estate auctions nationwide and I now earn more at one auction serving as a professional ringman, then I used to make working a 40 hour week.

    Dennis B.
  • I had no idea that a ringman played such an important role in the success of an auction. Because of your informative, intensive and thorough training, I'm now aware of the contributions a professional ringman can and should make at every auction. Our buyers and sellers are now served much more professionally. I also recently won our state championship ringman contest and I know that certainly wouldn't have happened without PRI. Thank for all you do for our industry.

    Jeff T.
  • I've been in the auction business for 19 yrs. and thought I had a good idea on how to work an auction both on the block and on the floor. After taking the PRI class I realized there is a lot more to being a ringman, and with the training I received at PRI it will take me to the next level. Everybody in the auction business should take this training.

    Jay D.
  • Fellow auctioneers: Don't think PRI is 'just' for Ringmen. Every auctioneer needs to attend this course. By attending this advanced training program, you will raise your level of skills and professionalism immediately. Although I'm an auction school graduate and I've served as an auctioneer for several years, PRI really opened my eyes. I never thought I could be missing so much! I hate to think of how I could have assisted my sellers so much more professionally and effectively. You will quickly recoup your tuition expenses within an auction or two. After that, it is all profit for you, your auction company and your clients!

    -Recent PRI Graduate
    L. Cooper
    McKinney, Texas
  • Dear Brian, I wanted to write and thank you for the incredible learning opportunity I was given at the Professional Ringmen's Institute. The course truly opened up my mind to the role and impact Professional Ringmen play in the success of today's auctions. The insights, explanations, and demonstrations you and your instructors provided were easy to understand and invaluable. While the course was dedicated to 'the training and development of skills used by Professional Ringmen,' I also appreciated all the material discussed to improve oneself as an auctioneer. I have already recommended PRI to all my friends who are in the auction industry and will definitely suggest it to anyone starting out or thinking about starting out in this profession. You have my gratitude for all your encouragement, advice, and help during the training. I know the relationships I built and the skills I learned at PRI will last a lifetime...
    thank you

    D. Allen, WI
  • Dear Brian, A note to say thank you for the profound difference you have made in my professional and personal life. PRI was life changing in so many ways. Thank you for pushing me, even when it hurt, for my own good. Thank you most of all for your passion and professionalism
    in this industry.

    With Love, Letitia

Contact Information

Brian Rigby, CAI, AARE

959 S. Mill St.
Rogersville, Missouri 65742

Office: 417.753.7653
Fax: 417.753.7654

PRI San Jose: January 2018 Training!

January 26-28, 2018
DoubleTree by Hilton
Hotel Campbell
Pruneyard Plaza
Campbell, California

PRI Springfield: February 2018 Training!

February 8-10, 2018
Clarion Inn & Suites
Springfield, Missouri

PRI Branson: May 2018 Training!

May 24-26, 2018
The Stone Castle Hotel & Conference Center
Branson, Missouri




Leroy Van Dyke Interview