Meet the PRI Instructors


Only the best, most successful Ringmen & Auctioneers are chosen for your Instructors. They are professionals with the experience, skills and instructional effectiveness to make this the most rewarding training opportunity of your auction career.

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Brian Rigby

Instructor

  • CAI, AARE, BAS
  • PRI Founder and Chairman
  • 2x Champion Auctioneer
  • Voice Talent
  • Horse Sale & Show Announcer
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Dustin Taylor

Instructor

  • 6X World Auto Auction Champion
  • ’02 Team Ringman Champion
  • ’04 Ringman Champion
  • ’05 Team Ringman Champion
  • ’12 Team Ringman Champion
  • ’16 Team Ringman Champion
  • ’21 Team Auctioneer Champion
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Keith Babb

Instructor

  • CAI, AARE, GPPA
  • NAA Hall of Fame
  • Accomplished Auctioneer
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Shannon Mays

Instructor

  • CAI, AARE, BAS
  • IAC Champion Auctioneer
  • Nationally Recognized Benefit Auctioneer
  • Professional Ringman
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Brett Rigby

Instructor

  • Music / Voice Talent / Actor
  • Singer / Song Writer
  • Professional Announcer / Emcee
  • Accomplished Ringman
  • Benefit & Charity Auctioneer
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Tammy Tisland

Instructor

  • ’15 IAC Champion Auctioneer
  • ’15 MN State Champion Auctioneer
  • ’14 PRI Graduate
  • Winner of Multiple National & State Marketing Awards
  • Championship Auctioneer Judge
  • CAI & AARE
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Terri Walker

Instructor

  • ’02 Tennessee Grand Champion Auctioneer
  • ’09 International Auctioneer Champion, Women’s Division
  • ’20 President of the National Auctioneers Association CAI, CES, BAS
  • Professional Ringman
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Halie Behr

Instructor

Halie brings forth high energy and electricity to fire up a room and keep everyone engaged in her auctions. She brings an unparalleled sense of enthusiasm and passion to maximize fundraising results at her benefit auction events.

She won the 2013 International Junior Auctioneer Championship, and earned her BAS designation in 2014. She is the 2020 Colorado Auctioneer’s State Champion Auctioneer and the 2023 IAC Champion Auctioneer (women’s division).

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Lyndsey Lalicker, BS, SMJK

Instructor

My passion is inspiring individuals to do good for a greater purpose through live events, mentorship, and coaching.

As an instructor of empowering students for over 16 years, I teach and prepare individuals to maximize their effectiveness as a ringman or auctioneer in any professional capacity.

Cheers to making a positive difference and serving others a little better every day!

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Dallas Massey

Instructor

Dallas Massey of Starkville, Mississippi, was named 2017 World Champion Auto Auction Ringman. He joined the Professional Ringmen’s Institute as instructor for our PRI OKC training event in February 2023, and quickly proved his Championship style as an instructor as well. He’ll join 6X Champion, Dustin Taylor for PRI Branson, 2023 and our students are in store for an action packed training!

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Jenna Lee Golden

Instructor

As a graduate of the Professional Ringmen’s Institute (PRI), Jenna is a Professionally trained Ringman. She works with fellow auctioneers and their teams to secure and efficiently communicate bidder participation at the many Benefit and Charity Auctions her team conducts.

“I work to raise critical funds for charitable organizations through the power of entertainment, excitement, and financial impact. I specialize in working to design and produce the best live auction and fund-a-need for galas, benefits, and fundraisers.”

Jenna is also a Professional public speaker with 15 years’ experience. As an auctioneer and public speaker, she knows how to effectively engage and command an audience’s attention.